Apple had a special event today to announce the new versions of all 3 of its somewhat popular iPod (shuffle, nano, video). Apple has almost always impressed with these events, releasing newer, better versions of the world’s most popular MP3 player.
Today, I’m not so sure.
There wasn’t much of an update to the shuffle…a color refresh and an additional (Product) RED version. Ho hum.
Then they went and updated the world’s most popular MP3-player, the iPod nano. The new nano throws away its old skinny form factor for something more squat in order to provide it with a screen large enough for video.

I’m not sure how I feel about it. The form looks strange compared to the sleekness of predecessors dating back to the iPod mini. However, they pushed up the battery life to 24 hours for audio and 5 hours for video, which is quite impressive. The fact that they added these enhancements (and increased the sizes from 2GB and 4GB to 4GB and 8GB) while managing to keep the price the same ($149 for the 4GB and $199 for the 8GB) is awesome. You can now have a video iPod for less than $200. That’s amazing.
Obviously Apple couldn’t do anything without updating the standard iPod, which they are now calling the iPod Classic. They increased the size on it and added metal enclosures as well, pushing the smaller models to 80GB for $249 and 160GB for $349. Consider this: when I got my first iPod, the original 20GB version, it cost $500. You can now get 8 times the storage for $150 LESS. And battery life is now 40 hours for audio and 7 hours for video.
And the reason for the name change? A new iPod – the iPod Touch, which is basically an iPhone without the phone capability. This is the Big One. There is now finally an iPod with a touchscreen, widescreen capability and Freaking. Wi-Fi. That’s right. This is exactly an iPhone without the phone. Very VERY cool. I would have liked to see it in larger sizes than 8GB ($299) and 16GB ($399) – videos take up lots of space, both on hard drives and on iPods. Very cool that they added a Wi-Fi version of the iTunes store so you can buy stuff on the fly now and it syncs to your computer.

There is a feature where if you are at Starbucks and you are listening to a song, you can buy it. I don’t know why he saved it for last…pretty underwhelming.
No wait…they dropped the price on the iPhone. Only one model. $200 less. 8GB for $399. Morons who bought early.
It’s a good day to be an iPod fan and just another example of why Apple should be responsible for ALL hardware design. I bet NBC is kicking themselves now.
So what do you think? Do you want one? Are you upset about a recent purchase? Sound off.
Special thanks to Engadget for their live blog of the event.