I’ve been looking forward to AMC opening the new Fork & Screen experience at the Olathe AMC ever since they closed down the entire East side of the building to do the renovations. The Fork & Screen is a unique movie-going experience…the first AMC theater of its type.
Through Twitter, I acquired an invitation for Alli and I to attend an exclusive blogger event organized by AMC’s Social Media master, Justin Gardner.
Most of the AMC Fork & Screen is built around “MacGuffins”, a term named by Alfred Hitchcock as “a plot device which advances the story.” There are famous examples of MacGuffins all around the Fork & Screen…the entryway has some of the most memorable (like the one at right).
The whole experience is fantastic. There is one less theater than there was before, but what they lost in seating, they gained in experience. We got to take a look at both the more upscale CinemaSuites and the standard Fork & Screen Theater. It’s important to note that to get access to the Fork & Screen, you must be over 21 or with a parent or guardian because the main attraction of the Fork & Screen is its fetching bar.

The pricing is different for the two experiences. The CinemaSuites are $10 more per ticket, but you get a recliner and a more private movie viewing experience. Plus, you can reserve your seat and you also get a $5 voucher with each ticket toward your food purchases, which is enough to get you at least a free drink and get you well toward a full meal, since the prices are amazingly reasonable. Both experiences include seat-side service for food and drink and the menu is pretty decent. There were even options for my vegetarian wife.
After we’d had the full tour, we headed over to the standard Fork & Screen Theater to watch Guy Ritchie’s latest movie, RockNRolla. Despite a terrific cast, the movie was awful. Seriously…don’t see it. It sucked.
But the bad movie couldn’t ruin a great experience. Alli and I are really excited for this new movie-going experience and plan to get to it as much as possible. I foresee us spending the extra money for the CinemaSuites experience because I thought that it was worth the extra money for a little more comfort.
But, if you want the Fork & Screen experience…here’s the genius part. It doesn’t cost you a dime more for the standard Fork & Screen…you get access to seat-side service, better concessions and a fancy table for all your stuff. Just don’t forget your wallet (like I almost did tonight).
The Fork & Screen officially opens this Friday night. It will be pretty crazy the first weekend out, but I think it is worth the trip. It was one of the best movie-going experiences I’ve had (just a really sucky movie).
Elsewhere, be sure to check out Ramsey’s video blog of the Fork & Screen.
Disclaimer: I was not paid anything for this post besides the free screening of the movie and a few bites of some appetizers.